Business matchmaking events, commonly known as macrorruedas, are essential for companies aiming to internationalize, establish strategic trade relations, and explore new markets. Organized primarily by ProColombia, these events have significantly boosted Colombian exports to various destinations worldwide. This article delves into what macrorruedas are, how to participate, the sectors that benefit the most, and strategies to maximize their impact in international trade.
What are business matchmaking events?
Macrorruedas are events designed to connect Colombian exporters with international buyers. These events:
- Facilitate meetings between local and foreign companies.
- Enable negotiation of trade agreements.
- Promote Colombian products and services in strategic markets.
They act as a bridge between Colombia’s supply and global demand, driving growth in key export sectors.
Benefits of participating in a business matchmaking event
- International connections: Direct access to buyers, distributors, and investors in key markets.
- Market expansion: Opportunities to explore and position products in new destinations.
- Brand strengthening: Increased visibility for your company in the global arena.
- Cost savings: Reduced time and resources by concentrating multiple meetings in a single event.
- Training: Many events include workshops and conferences on market trends and regulations.
Key sectors benefitting from matchmaking events
Matchmaking events in Colombia often prioritize strategic sectors, such as:
- Agribusiness: Coffee, flowers, tropical fruits, and cacao.
- Manufacturing: Plastic products, chemicals, and textiles.
- Technology and services: Software development, BPO, and digital animation.
- Fashion: Sportswear, swimwear, and accessories.
How to participate in a business matchmaking event
Follow these steps to join these events:
1. Register with ProColombia
Sign up your company on ProColombia’s official website. Complete your exporter profile, including key details about your product, production capacity, and certifications.
2. Verify compatibility
ProColombia typically preselects participants to ensure compatibility with international buyers’ requirements. Present a clear and competitive export offer.
3. Prepare in advance
Get materials ready, such as:
- Catalogs in English and Spanish.
- Product samples (if applicable).
- Corporate presentations highlighting competitive advantages.
4. Attend scheduled meetings
Each event includes pre-arranged meeting schedules. Be punctual and bring all necessary documentation.
5. Follow up
After the event, maintain communication with the contacts you made to secure trade agreements.
Common mistakes and how to avoid them
- Lack of preparation: Showing up without catalogs, samples, or pricing information can harm buyers’ perception.
- Ignoring international regulations: Not understanding the legal export requirements for the target market.
- Neglecting follow-up: Losing contact with potential buyers after the event.
Success stories
Companies from various Colombian sectors have expanded their operations through matchmaking events:
- Café Devoción: Built relationships with distributors in Europe and North America.
- Avocado Hass exporters: Secured agreements to increase their presence in Asian markets.
- Textile industries: Small companies gained access to clients in the United States and Canada.
Conclusion
Business matchmaking events are a powerful tool for Colombian exporters. With proper preparation and a competitive offer, your company can leverage these platforms to access new markets, build trade relationships, and strengthen its global presence.